I am Carsten and serve
founders
executives
startups
ventures
investors
sfo's
get positive unit economics
As a Solution Architect, I help my clients unlock the full automation and data potential within their marketing technology stack. My goal is to ensure that every tool and process achieves maximum success in orchestration.
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On-Site Execution
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Measurable Impact
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Sweat Equity
Last episode from June 10, 2025
“AI versus Internet – The Limits of the Univers”
Inhouse Services
The backbone in my involvement
Following system integration principles results in clearly structured, non-overlapping, and fully comprehensive analyses that enable well-founded decisions and problem solving.
I decompose complex Problems
I do break down complex issues into distinct, non-overlapping sub-areas (mutually exclusive).
I cover all Possibilities
I always ensure that all relevant options are included (collectively exhaustive), so nothing important is missed.
Hierarchical Structuring
Detail matters - I apply the Pyramid Principle to structure all relevant information, presenting clear, high-level insights that are systematically underpinned by logically organized supporting details. In the final stage, I support the leadership to address them clearly and precisely using Pace - plan, analyze, construct, execute.
Recently Published
Benefit-Oriented & Problem/Solution Focused:
Executive Summary The landscape of marketing technology (MarTech) is undergoing a seismic shift, fundamentally reshaped by the pervasive influence of Artificial Intelligence (AI). For C-suite executives, data strategists, and technology leaders, understanding this transformation is paramount to competitive advantage. This article delves into how AI is revolutionizing MarTech by leveraging the synergistic power of modern data lakes, robust data orchestration, and the emergent “AI Force.” We will explore the distinct yet interconnected roles of these components, highlighting the benefits of
General / Informational:
AI Revolutionizing MarTech: A Strategic Imperative The marketing technology landscape is undergoing a profound transformation, driven by the pervasive influence of Artificial Intelligence. For C-level executives, data strategists, and technology leaders, understanding how AI integrates with core data infrastructure is no longer optional—it’s a strategic imperative. This shift hinges on the intelligent leveraging of data, moving beyond traditional analytics to predictive and prescriptive capabilities. At the heart of this evolution lies the synergy between modern data lakes, robust data orchestration,
AI Business Impact: Surprising Growth Patterns
Introduction: Navigating the AI Productivity Paradox: Unpacking 2025’s Surprising Business Impact and Investment Trends The landscape of artificial intelligence in business in 2025 presents a fascinating array of contradictions. While U.S. private AI investments have surged to an unprecedented $109.1 billion in 2024, far outstripping China’s $9.3 billion and the UK’s $4.5 billion, the actual impact on productivity reveals surprising and often counterintuitive patterns. Developers using AI coding tools, for instance, paradoxically take 19% longer to complete issues, despite a
The Hidden Math Behind Machine Learning – AI Principles
Introduction: Demystifying Machine Learning: The Essential Mathematical Foundations for Technologists Machine learning principles have transformed how software applications function in today’s digital landscape. Between 2017 and 2018, McKinsey research found the percentage of companies embedding at least one AI capability in their business processes more than doubled, with nearly all companies using AI reporting some level of value. This rapid adoption highlights why understanding the fundamentals behind these systems has become increasingly important. Essentially, machine learning helps software applications become
Magic Quadrant for Business Intelligence: Changes in 2025
Introduction: From Dashboards to Dialogue: How Generative AI and Composable Analytics are Revolutionizing Business Intelligence in 2025 During the past year, dramatic innovations in AI have fundamentally changed how users interact with their data, enabling chat-based interfaces and expanding data workflow capabilities. Additionally, platforms like Looker are moving beyond traditional BI with composable approaches that support data-driven workflows, alerts, applications, and more. For more than 20 years, visual-exploration-based dashboards and reports have been the primary way users monitor and explore
Unlock the Next Level of CX with AI Sentiment Analysis Tools
Introduction: Unlocking Marketing ROI: How AI, Data Lakes, and Orchestration Drive Actionable Insights for Growth Actionable Insights to Resolve Pain Points and Drive Growth for Marketing Leaders. AI can analyze customer feedback from various sources, such as social media, reviews, and surveys, to understand customer sentiment towards a brand or product. This provides valuable insights for improving customer experience and addressing potential issues. Artificial intelligence (AI) is revolutionizing marketing technology, enabling unprecedented levels of personalization, efficiency, and predictive accuracy. This
System Integrations
From Complexity to Clarity: I establish abstraction models to reach AI decision levels
It’s not just about introducing new AI tools or processes only — strategic and structural questions also need to be addressed clear and precise at this point.
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operational, structural, and strategic levels
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iterative processes and retrospection
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interdisciplinary collaboration and communication
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clear prioritization and flexible adaptation
Data & Automation
I collaborate with teams to win hearts
and marketshare through AI and datapoints
Accurate and reliable data powers efficient processes and confident decision-making; without it, automation falters and innovation stalls. My initiatives bridge the gap by resolving integration and quality challenges, unlocking the full potential of AI-data-driven transformation.
to identify with me misconfigured data sources and joins, that led to unreliable analytics and decisions.
Let's measure time savings, cost reduction, self-service adoption, and user feedback.
to master with me complexity of data integration and governance with concise structure principles.
Let's measure data and revenue quality, self-service quotes, and time to decisions.
real-time data integration and dynamic segmentation with me to flip their unit economics into top.
Let's measure retention, degree of automation, result times, and ops efficiency.
I develop tailored solutions for more actionable data, higher-quality traffic, and increased revenue together with inhouse teams.
processing unstructured documents and built LLM-powered semantic search and question-answering systems.
Let’s enhance data quality, structure, and usage to improve Mean Reciprocal Rank and Semantic Answer Similarity.
mapping, transformation, and data harmonization with Anypoint APIs to unify systems for real-time data + automation
Let’s measure how many SaaS solutions in the company could be used more efficiently without silos by tracking.
Feedback within 24 hours guaranteed
Contact
I highly value meaningful, introspective conversations about Marketing, AI and the experience we orchestrate through technology.
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What do you do?
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What drives you to look for support?
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What are your goals and how will you measure success?