The Vogue issue with Cristiano and Daria in it was filled with ads page after page. I think 90% of that mag was devoted to ads
its been found that advertising is a major factor in the fashion industry
go through any magazine and you can rip out the pages that are fashion ads
lol you wont be left with much of the magazine!
and fashion companies compete for ad space in magazines - explains the amount
but i do love ad campaigns, i just love seeing how they display the fashion and models