I am Carsten and serve founders executives startups ventures investors
get positive unit economics
Unlock with me the full automation potential of your marketing technology stack to ensure that every tool and process determines the maximum value of success in orchestration.
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On-Site Execution
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Measurable Impact
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Sweat Equity
Last episode from June 10, 2025 “AI versus Internet – The Limits of the Univers”
Inhouse Services
The Power in my involvement
Following system integration principles results in clearly structured, non-overlapping, and fully comprehensive analyses that enable well-founded decisions and problem solving.
I decompose complex Problems
I do break down complex issues into distinct, non-overlapping sub-areas (mutually exclusive).
I cover all Possibilities
I always ensure that all relevant options are included (collectively exhaustive), so nothing important is missed.
Hierarchical Structuring
Content is King. - I apply the Pyramid Principle to structure all relevant information, presenting clear, high-level insights that are systematically underpinned by logically organized supporting details. In the final stage, I support the leadership to address them clearly and precisely.
System Integrations
From Complexity to Clarity: I establish abstraction models to reach AI decision levels
It’s not just about introducing new AI tools or processes only — strategic and structural questions also need to be addressed clear and precise at this point.
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operational, structural, and strategic levels
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iterative processes and retrospection
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interdisciplinary collaboration and communication
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clear prioritization and flexible adaptation
Data & Automation
I collaborate with teams to win hearts
and marketshare through AI and datapoints
Accurate and reliable data powers efficient processes and confident decision-making; without it, automation falters and innovation stalls. My initiatives bridge the gap by resolving integration and quality challenges, unlocking the full potential of AI-data-driven transformation.
Let's measure time savings, cost reduction, self-service adoption, and user feedback.
to identify with me misconfigured data sources and joins, that led to unreliable analytics and decisions.
Let's measure data and revenue quality, self-service quotes, and time to decisions.
to master with me complexity of data integration and governance with concise structure principles.
Let's measure retention, degree of automation, result times, and operational efficiency.
real-time data integration and dynamic segmentation with me to flip their unit economics into good.
Shake hands 🤝
Contact
I highly value meaningful, introspective conversations about Marketing, AI and the experience we orchestrate through technology.
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What do you do?
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What drives you to look for support?
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What are your goals and how will you measure success?