Introduction: Demystifying Machine Learning: The Essential Mathematical Foundations for Technologists Machine learning principles have transformed how software applications function in today’s digital landscape. Between 2017 and 2018, McKinsey research found the percentage of companies embedding at least one AI capability in their business processes more than doubled, with nearly all companies using AI reporting some […]
Unlock the Next Level of CX with AI Sentiment Analysis Tools
Introduction: Unlocking Marketing ROI: How AI, Data Lakes, and Orchestration Drive Actionable Insights for Growth Actionable Insights to Resolve Pain Points and Drive Growth for Marketing Leaders. AI can analyze customer feedback from various sources, such as social media, reviews, and surveys, to understand customer sentiment towards a brand or product. This provides valuable insights […]
The Hard Truth About Marketing Technology in 2025: New Data
Introduction: Martech Reset 2025: Hard Truths on AI, Automation, and Data Privacy for Marketing Leaders Marketing technology trends in 2025 are evolving at an incredible pace. AI, automation, and data privacy regulations are reshaping how brands connect with customers. Understanding these changes and anticipating what’s next has never been more important as the landscape shifts. […]